Get a clear picture first
AEO diagnostic
US$1,190and up
AIV baseline, gap to competitors, 30-day action list. The fee is credited toward the first quarter of a scenario pack or delivery system.
Start with a free snapshotIndustry approach · B2B export and manufacturing
Overseas buyers ask AI to find suppliers.
How do you get into the answer?
Make sure AI can read your website and match it to the question: when buyers ask “who can make this, what certifications do they have, what is the MOQ, what is the lead time”, your pages have those answers in text. First fix the gates that keep AI crawlers out, then write capability pages one product line at a time, with evidence behind every number.
What buyers ask AI · examples
OEM factory for 304 stainless steel vacuum bottles, MOQ under 1,000 units injection molding supplier in China with ISO 13485 for device housings LED panel light factory with UL listing for US commercial projects lead time for 2,000 custom mailer boxes from an FSC certified factory factory or trading company for ceramic tableware?
How buyers ask: every requirement at once
Buyers used to search Google or a B2B marketplace for a broad industry term and page through the results. Now many give AI the process, certifications, MOQ and target market all at once and let it do the first round of filtering. The more requirements, the fewer pages can answer, which gives small and mid-sized factories a real chance. The examples shown above right are written from the way buyers commonly ask; they are not measured search volumes.
| Question type | Example | What we do first |
|---|---|---|
| Finding a factory by process and material | OEM factory for 304 stainless steel vacuum bottles | Write capability pages by product line: material grades, size ranges, tolerances and surface finishes in text and tables, not only printed on product images |
| Filtering by certification | Injection molding factory with ISO 13485 | Give all five: certificate name, standard, number, issuing body and validity period; leave out anything not yet obtained |
| Asking about MOQ and lead time | Can you do 500 units, and how long does mass production take? | Give MOQs in tiers by degree of customization; for sampling and production lead times, state the day they are counted from |
| Factory or trading company | Should I go to a factory or a trading company? | Write one comparison page, including when a trading company is the better choice |
| Asking by target market | What testing does tableware need for export to Germany? | Write compliance pages by target market: which test reports are needed, which lab did the testing, report numbers and dates |
Where AI finds its answers
Overseas buyers mainly use ChatGPT, Perplexity and Gemini, plus Google’s AI Overviews and AI Mode. Before answering, they often search first and then pick sources from the pages they find. So the three places below decide whether you make it into the answer.
| Source | Why it matters | What we do |
|---|---|---|
| Your website | AI can only cite text it can read. Of the 324 well-known websites we tested publicly, about a quarter cannot be read by AI crawlers | Check whether robots.txt, the CDN or the firewall blocks AI crawlers; product page body text must come straight from the server, not wait for JavaScript to finish running |
| Search engine indexing | Pages have to be indexed by Google and Bing first; only then can AI find them when it searches | Verify the site in Search Console and Bing Webmaster Tools, submit sitemaps, and see which pages are not indexed |
| Third-party listings buyers check | Google Business Profile, LinkedIn company page, B2B marketplace stores, trade show exhibitor directories, industry association directories. When the company’s English name is written differently in each place, neither AI nor buyers can easily tell it is the same company | A list of what is inconsistent and what it should be changed to; the listings sit under your own accounts, so your people make the changes |
What to do first
The order is the same as for every business we work with: let AI in first, then write content worth citing, then align listings elsewhere, and finally measure every week.
BaselineSee where you score now
Score the website with the open-source geo-score and see at a glance whether it clears the three gates. At the same time, put 20 questions buyers really ask to ChatGPT, Perplexity and Google AI, and record whether you are mentioned now and whom they cite.
Unify the factsOne fact sheet
Certificate numbers, issuing bodies and validity, MOQ and lead time tiers, production lines and equipment: each item recorded with its source and the date it was checked. Only what you have confirmed goes on the pages; when a certificate expires or a lead time changes, you change it in one place and know which pages to update.
Find the questionsStart with one
From inquiry emails, sales reps’ chat logs and the questions asked again and again at trade shows, pick the one AI is often asked and where you are a natural answer, and do it first.
Write answer pagesOne page per real question
The opening paragraph answers directly, specifications go in a table, and MOQ, lead time and certifications are spelled out, as is who it is not for. A catalog PDF covering dozens of products is split into web pages by product line, with the PDF kept as a download.
Add sources, re-test weeklyChanges show over weeks
Align third-party listings; ask a fixed set of questions every week and look at the rates over several weeks, not a single screenshot. A new page has to wait to be indexed and crawled; it takes a few weeks before you can tell whether AI cites it.
The most common traps for export factories
Overstated certificatesBuyers will check
Do not write “applying” as “certified”. For CE, say whether it is a self-declaration or backed by a notified body certificate. AI does not verify for you: whatever is on the page, it may cite. Buyers do verify, and one check exposes it.
Specs inside imagesAI cannot read them
Specs printed on product images, a certificate that exists only as a scan, a catalog that is a scanned PDF: AI cannot read the text in any of these. Key information needs a text version.
Inconsistent English nameNot recognized as one company
When the website, marketplace stores and certificates each spell the company’s English name their own way, AI struggles to match them up. Settle on one spelling and change it everywhere.
One page per phrasingDo not do this
Making a separate page for each rewording of the same question or each city name is something Google explicitly treats as scaled content abuse. One page per real question, each with its own facts.
Client names used casuallyGet consent first
Which clients you have worked with and which countries you export to: a client’s name appears only with that client’s written consent.
Who it suits, and who it does not
| Good fit | Not a fit |
|---|---|
| Factories and B2B brands with their own website that close deals through inquiries | Sellers only on B2B marketplaces, with no website and no plans for one |
| Product specifications, certifications, MOQs and lead times that can be stated clearly, with evidence to back them | No certificates or specifications to show, and the only goal is good-looking pages |
| Already doing Google SEO or ads, and wanting to add AI search | Expecting inquiries to surge within a week or two |
Which tier to start with
Prices are public; the numbers on this page are the quote. For what each tier includes, see the product ladder for AEO for business.
Start with one question
AEO scenario pack
US$2,990and up / quarter
The answer page for that one question, plus the capability and comparison pages around it, with the AIV score re-tested every month.
See what is includedLong-term engagement
AEO delivery system
US$7,790and up / quarter
Everything in the scenario pack, plus ongoing work across the whole chain and a weekly AIV dashboard.
See what is includedFAQ
Not listed here? Ask us by email or on Telegram.
We already have a store on a B2B marketplace. Do we still need a website?
The two do not conflict. A marketplace store catches the inquiries already on that platform; whether AI can cite your store page depends on whether the platform lets crawlers in and whether the page has answers in text, and neither is up to you. Your website is the place you can change yourself: when buyers ask AI with specific requirements, the answer can land on your site. Company name, product names and certificate details should be written the same way in both places.
How soon will we see results?
Gate problems, such as blocked crawlers or body text that waits for JavaScript, take a few days to fix, and rerunning the rubric the same day confirms the fix. A newly written page has to wait to be indexed and crawled; it takes a few weeks before you can tell whether AI cites it. We do not promise rankings or inquiry numbers. Acceptance looks only at the AIV baseline and the lift; inquiries we track together with you.
Our website is in English. Can you write it?
Yes. We do the writing; the facts come from you. Every number and every certificate has to be confirmed by you before it goes live, and you will see a before-and-after comparison.
Should we go multilingual from the start?
First get the language of your biggest buyer market right. Going multilingual is not just translating a page into five languages: each market asks different questions and has different compliance requirements. Finish one before adding the next.
We already run Google Ads. Do we still need this?
No conflict. Ads buy a position in search results; answer pages deal with whether you appear in AI answers and whether you are described correctly. On a limited budget, fix the gates first and write that one page first.
Check first, then decide
Send us your website. We run the open-source rubric, put a few questions buyers would ask to AI, and within 48 hours send you a free snapshot: where you are stuck, what to fix first, and whether it is worth doing. Check for free