Get a clear picture first
AEO diagnostic
US$1,190and up
AIV baseline, gap to competitors, 30-day action list. The fee is credited toward the first quarter of a scenario pack or delivery system.
Start with a free snapshotIndustry approach · Software and SaaS
Users ask AI “which tool is good”.
How do you get your product into the answer?
Make sure AI can read, on your website and third-party pages, what your product does, what it costs, what the free plan’s limits are and how it differs from others. State every tier on the pricing page, write a page with a direct answer for each question users really ask, and make sure there is genuine discussion in reviews and communities. This is how our own product was built up.
What buyers ask AI · examples
Which AI video generator has free credits? Which XX alternative suits a five-person team? Is there an open-source CRM that supports Chinese? What are the limits of XX’s free plan? Can it be used commercially? Which customer service tools suit cross-border sellers?
How users ask
People choosing software love asking AI: what tools are there, which is free, what can replace what. The examples above are written from common phrasings; they are not measured search volumes. When we work for you, the questions come from your support logs, what sales is often asked, and the search terms in your product’s own search.
| Question type | Example | What we do first |
|---|---|---|
| Finding a tool | What tool can batch-edit product images? | Use-case pages: one page per use case, opening with whether it can be done, how, and in how many steps |
| Asking about free plans and price | Is there a free plan; how much per month | The pricing page states each tier’s quotas and limits, including what the free plan cannot do |
| Looking for alternatives | XX alternatives | Alternatives pages and comparison pages, each with at least one line on when another product is the better choice |
| Asking whether it can | Does it support Chinese, can it be used commercially, is there an API | Answer in text in the FAQ and help docs, not only in screenshots and videos |
| Doubts | Is XX reliable, is it worth it | State the limits and who it is not for; no invented user reviews |
Our own example
Below is the year’s data, January to September 2026, from an AI video product our founder built. This is our own product, not a client case.
| Metric | Reading | Note |
|---|---|---|
| AI engines' share of annual visitors | 43% | AI engines are the year’s largest source of visitors |
| chatgpt.com as a single referring domain | 3,809 | More than google.com’s 3,671 |
| Visitors from one answer page | 11,207 | A page answering “which AI video generators are free” brought more than the homepage |
Counted in visitors, not sign-ups. New models launched and promotions ran in the same period, so we do not credit AEO with all of the growth. What it shows is that this path can work, not that your product will see the same numbers.
Where AI finds its answers
Overseas users mostly use ChatGPT, Perplexity, Gemini and Google’s AI answers; users in China mostly use Doubao, DeepSeek, Yuanbao, Kimi and ERNIE. They often search first, then pick sources from the pages they find.
| Source | Why it matters | What we do |
|---|---|---|
| Website, pricing page, help docs | Many product websites are single-page apps whose body text appears only after JavaScript runs, so crawlers get an empty shell. Of the 324 well-known websites we tested publicly, about a quarter cannot be read by AI crawlers | Have the server deliver the body text of key pages directly; do not put pricing pages and docs behind a login |
| Third-party reviews and comparison articles | When users ask “which is better”, AI often draws on comparisons written by others | Organize your facts into material review writers can use directly; if you send them free samples, ask them to disclose it |
| Community discussion | Questions and answers from real users are what AI uses to judge “what people say about you” | Answered by your employees personally or by the official account, with identity disclosed; no sock puppets |
| Platforms in China | Maimai, Sohu account, NetEase account and Sspai are open to many AI crawlers; Zhihu is open only to Google, Bing and Baidu crawlers; WeChat official accounts are usable only by Yuanbao | Content for users in China goes first where many AI assistants can read it |
What to do first
BaselineSee where you score now
Score the website with the open-source geo-score; put 20 questions users really ask to the main AI assistants, and record whether you are mentioned now and whom they cite.
Unify the factsOne version of pricing and features
Each tier’s price, quotas and limits, supported languages, whether commercial use is allowed: each item recorded with its source and the date it was checked. When the product changes, you know which pages to update.
Find the questionsStart with one
Pick the question AI is often asked where your product is a natural answer. In our own example, it was one article answering “which tools are free”.
Write answer pagesOne page per real question
The opening paragraph answers directly, with a comparison table and a few FAQs, and states when another product is the better choice. No separate page for every phrasing.
Add sources, re-test weeklyChanges show over weeks
Review materials and community answers follow; ask a fixed set of questions every week and look at the rates over several weeks, not a single screenshot.
The most common traps for software products
Body text depends on JavaScriptCrawlers see an empty shell
Everything looks fine in the browser, but crawlers get an empty page. This is one of the rubric’s three gates; fail it and the score is capped at 40.
Price changed, pages did notAI keeps quoting the old one
When free quotas or prices change but old blog posts and help docs still show the old figures, AI will keep quoting the old price. When you change prices, check the fact sheet for the pages that need to change too.
Comparison pages that knock competitorsNobody believes them
A comparison page that only says you are good and others are bad is not believed by users, and does not look like fair material worth citing. State clearly when another product is the better choice.
Paid reviews and sock puppetsWe do not do this
Paying for undisclosed reviews, or using alt accounts to ask and answer your own questions in communities: once it is discovered, the whole brand gets hurt.
Who it suits, and who it does not
| Good fit | Not a fit |
|---|---|
| Software and SaaS with a website and self-serve sign-up or trial, aimed at users overseas or in China | Products not yet settled, with pricing and features changing every week |
| Categories where users compare several tools before choosing | Sold only one-on-one by sales, with nothing written on the website |
| Willing to write down limits and who it does not suit | Expecting sign-ups to double within a week or two |
Which tier to start with
Prices are public; the numbers on this page are the quote. For what each tier includes, see the product ladder for AEO for business.
Start with one question
AEO scenario pack
US$2,990and up / quarter
The answer page for that one question, plus pricing, alternatives and comparison pages, with the AIV score re-tested every month.
See what is includedLong-term engagement
AEO delivery system
US$7,790and up / quarter
Everything in the scenario pack, plus ongoing work across the whole chain and a weekly AIV dashboard.
See what is includedFAQ
Not listed here? Ask us by email or on Telegram.
Our product is aimed at users overseas and is in English. Can you work on it?
Yes. For products aimed overseas, the answers that matter most come from ChatGPT, Perplexity, Gemini and Google’s AI. Pages are written in English, the facts come from you, and every number has to be confirmed by you before it goes live.
Our product changes fast. Will the content soon be out of date?
Yes, which is why every number goes into the fact sheet with its source and the date it was checked, and is reviewed when due. When pricing or features change, one look at the fact sheet tells you which pages need to change with them.
Will comparison pages offend our competitors?
Not if the comparison is fair: facts with sources, a clear statement of whom each product suits, and at least one line on when another product is the better choice. Users trust pages like that, and they look more like material that can be cited.
Your own example took off within a few weeks?
It was a few weeks, but that is one product and one observation, and in the same period new models launched and promotions ran, so how much AEO contributed on its own cannot be separated out. That is why we only ever say “a few weeks”, give no exact number of weeks, and certainly do not treat it as a promise to you. Acceptance looks only at the AIV score.
We already have an SEO team. Do we still need you?
You can have us do only the diagnostic and hand the AI gaps and fixes to your team, or we write those few pages and your team maintains them. What matters is that both sides work from the same facts.
Check first, then decide
Send us your website. We run the open-source rubric, put a few questions users would ask to AI, and within 48 hours send you a free snapshot: where you are stuck, which page to write first, and whether it is worth doing. Check for free