Get a clear picture first
AEO diagnostic
US$1,190and up
AIV baseline, gap to competitors, 30-day action list. The fee is credited toward the first quarter of a scenario pack or delivery system.
Start with a free snapshotIndustry approach · Education and training
Learners ask AI “which provider is good”.
How do you get your courses into the answer?
Make sure AI can read and correctly match your courses, teachers, format and fees: for each course, state what it teaches, who it suits, what it costs, how it is taught and how refunds work, and write one answer page for each question learners really ask. Stay within the limits for training advertising: no promised results, no recommendations from students or celebrities.
What buyers ask AI · examples
Online Python course for complete beginners with a full-time job How to choose a kids’ coding school in Guangzhou Is a prep class worth it for the CPA exam? IELTS: one-on-one or small group, which is better? What is this school’s refund policy?
How learners and parents ask
Before signing up, many people ask AI first: whether to take a class at all, which provider fits, how much it costs, whether they can get a refund. The examples above are written from common phrasings; they are not measured search volumes. When we work for you, the questions come from what your course advisors are asked every day.
| Question type | Example | What we do first |
|---|---|---|
| Finding a provider | How to choose a kids’ coding school in Guangzhou | Course pages state what is taught, what age it suits, class size, and where it is held or whether it is online |
| Asking whether it is worth it | Is a prep class worth it for the CPA exam? | Write an honest page: when self-study is enough, and when a class saves time |
| Asking about price and refunds | How much, and can I get a refund? | Fees, class hours and refund rules spelled out, matching what the contract says |
| Comparing class formats | One-on-one or small group, which is better? | A comparison page stating which learners each one suits |
| Asking about teachers | What is the teacher’s background? | Teachers’ real education and work history; list only qualifications actually obtained |
Where AI finds its answers
Learners in China mostly use Doubao, DeepSeek, Yuanbao, Kimi and ERNIE; for study abroad and language training, also look at ChatGPT, Perplexity and Gemini. The platforms the training industry commonly uses differ widely in how open they are to AI crawlers.
| Source | Can AI read it? | What to do |
|---|---|---|
| Your website | Yes, provided crawlers are not blocked and the body text is right in the page. Of the 324 well-known websites we tested publicly, about a quarter cannot be read by AI crawlers | Course pages, teacher pages, fee and refund information, FAQs |
| Xiaohongshu | Almost entirely closed to AI crawlers | Keep using it for enrollment as before; do not count on it to get you into AI answers |
| Zhihu | Open only to Google, Bing and Baidu crawlers; reaches ERNIE mainly through Baidu | Worth writing for, but not only there |
| WeChat official account | Closed to outside crawlers; only Yuanbao can use it, through Tencent’s own index | Publishing there helps only with Yuanbao |
| Sohu account, NetEase account, Sspai, Maimai | Open to many AI crawlers | Put articles on courses and study methods here first, where many AI assistants can read them |
What to do first
BaselineSee where you score now
Score the website with the open-source geo-score; put 20 questions learners really ask to the main AI assistants, and record whether you are mentioned now and whether anything about your courses is wrong.
Unify the factsOne version of each course
Course names, class hours, prices, class formats, refund rules and teacher qualifications: each recorded with its source and the date it was checked, and written the same way on the website and every platform.
Find the questionsStart with one
Pick the question AI is often asked where you are at your strongest, whether that is a course, a city or a type of learner, and do it first.
Write answer pagesOne page per real question
The opening paragraph answers directly, stating who it suits and does not suit, the price and the class hours; comparison pages state which kind of person each option suits.
Add sources, re-test weeklyChanges show over weeks
Put articles on study methods on platforms many AI assistants can read; ask a fixed set of questions every week and look at the rates over several weeks, not a single screenshot.
What to watch in this industry: writing limits
Content on your website and your own accounts that introduces your courses is advertising, and China’s Advertising Law (2021 amendment) applies. We follow the points below for every page we write.
No promised resultsArticle 24, item 1
No express or implied promises about admission, passing exams, obtaining degrees, diplomas or certificates, or the results of the training. Phrases like “guaranteed pass” or “raise your score by so many points” are never written.
No links to exam bodiesArticle 24, item 2
No express or implied claim that an examination body, its staff or its question setters take part in the training.
No borrowed endorsementsArticle 24, item 3
No use of the name or image of research institutions, academic bodies, educational institutions, industry associations, professionals or beneficiaries to recommend or vouch for a course. So no student testimonials on course pages, and no “recommended by a teacher from a top university”.
No superlativesArticle 9
No terms such as “national-level”, “highest grade” or “best”. And no invented student stories, no posting while posing as a student.
Off-campus tutoring in school subjects for primary and secondary students is covered by specific regulations; for that kind of business we check licensing before anything else.
Who it suits, and who it does not
| Good fit | Not a fit |
|---|---|
| Vocational education, language training, adult skills, study-abroad consulting, enrichment courses | Unable to show a school-running or business license |
| Courses, prices and refund rules that can be stated publicly and clearly | Marketing that cannot do without phrases like “guaranteed pass” or “guaranteed admission” |
| Learners who compare several providers before enrolling | Expecting enrollments to surge within a week or two |
Which tier to start with
Prices are public; the numbers on this page are the quote. For what each tier includes, see the product ladder for AEO for business.
Start with one question
AEO scenario pack
US$2,990and up / quarter
The answer page for that one question, plus course, fee and class-format comparison pages, with the AIV score re-tested every month.
See what is includedLong-term engagement
AEO delivery system
US$7,790and up / quarter
Everything in the scenario pack, plus ongoing work across the whole chain and a weekly AIV dashboard.
See what is includedFAQ
Not listed here? Ask us by email or on Telegram.
If we cannot use student testimonials, how do we earn trust?
By being clear: what the course teaches, how many class hours, who the teachers are, how refunds work, and which learners it does not suit. These are solid facts that AI can cite and learners can check.
There is plenty of content on Xiaohongshu. Do we still need a website?
Yes. Xiaohongshu lets almost no AI crawlers in, so when learners ask AI, content there is hard to get cited. Your website is the place you can change yourself and AI can read.
Can you promise AI will definitely recommend us?
No. Nobody can. Whom to recommend is up to the AI; ask the same question as a different person, or two days later, and it may differ. What we do is make sure AI can read you and get your details right; acceptance is by AIV score, and we track enrollments together with you.
How long before we see changes?
Gate problems on the website take a few days to fix, and rerunning the rubric the same day confirms the fix; a newly written course page has to wait to be indexed and crawled, and it takes a few weeks before you can tell whether AI cites it.
Check first, then decide
Send us your website and the course you most want to come up for. We run the open-source rubric, put questions to several AI assistants, and within 48 hours send you a free snapshot: what AI says about your courses now and what to change first. Check for free